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Stop obsessing over ad costs
Jan 30, 2025

Stop obsessing over ad costs

We helped one brand make $1.2M without spending more on ads

Michael Rathman
Michael Rathman
Your A/B tests are probably wrong
Jan 27, 2025

Your A/B tests are probably wrong

Here's what successful brands test instead...

Michael Rathman
Michael Rathman
How we generate 40% revenue from email
Jan 24, 2025

How we generate 40% revenue from email

(so simple you can do it in 30 days or less)

Michael Rathman
Michael Rathman
The marketing channel with 98% open rates...
Jan 22, 2025

The marketing channel with 98% open rates...

(it also prints money)

Michael Rathman
Michael Rathman
The 'too busy' tax on Ecom brands
Jan 20, 2025

The 'too busy' tax on Ecom brands

Costs exactly $265,203 per quarter (accidentally discovered this)

Michael Rathman
Michael Rathman
Why Klaviyo's "scary" price increase is actually making us smile
Jan 18, 2025

Why Klaviyo's "scary" price increase is actually making us smile

(and more money)

Michael Rathman
Michael Rathman
From PowerPoint labels to $600M
Jan 13, 2025

From PowerPoint labels to $600M

How one positioning change changes everything (email lesson inside)

Michael Rathman
Michael Rathman
We made $62,819 by ignoring this email 'best practice
Jan 10, 2025

We made $62,819 by ignoring this email 'best practice

Open rates aren't everything...

Michael Rathman
Michael Rathman
This "ugly" email made $32,000 in a single day
Jan 08, 2025

This "ugly" email made $32,000 in a single day

(you can do the same in 10 minutes...)

Michael Rathman
Michael Rathman
In 2025, being human is your biggest advantage
Jan 06, 2025

In 2025, being human is your biggest advantage

Michael Rathman
Michael Rathman
The uncomfortable truth about email copy in 2025
Jan 01, 2025

The uncomfortable truth about email copy in 2025

(and how to not get left behind)

Michael Rathman
Michael Rathman
The "boring" way to 8-figures in 2025
Dec 30, 2024

The "boring" way to 8-figures in 2025

(while your competitors implode)

Michael Rathman
Michael Rathman
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Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

The DTC Letters

Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

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