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$0 to $15,217,643...
Apr 14, 2025

$0 to $15,217,643...

A look behind the curtain at what’s been working (and what’s coming next)

Michael Rathman
Michael Rathman
Why Most Welcome Sequences Fail
Apr 03, 2025

Why Most Welcome Sequences Fail

(And How To Fix Yours)

Michael Rathman
Michael Rathman
I found $100K hidden in your email account
Mar 19, 2025

I found $100K hidden in your email account

3 quick fixes you can implement in a single workday...

Michael Rathman
Michael Rathman
Your email list is dying a slow death
Mar 17, 2025

Your email list is dying a slow death

(here's how it's costing you six-figures)

Michael Rathman
Michael Rathman
They begged us to keep selling this bundle (after the sale ended)
Mar 05, 2025

They begged us to keep selling this bundle (after the sale ended)

The product development hack your competitors don't know...

Michael Rathman
Michael Rathman
Your emails aren't the problem (this might sting)
Mar 03, 2025

Your emails aren't the problem (this might sting)

You know who you are...

Michael Rathman
Michael Rathman
This ONE email flow generates an extra $32,465/month
Feb 24, 2025

This ONE email flow generates an extra $32,465/month

(and takes 45 mins to set up)

Michael Rathman
Michael Rathman
Your email list isn't an ATM, well kinda
Feb 21, 2025

Your email list isn't an ATM, well kinda

Most brands are bankrupting their best asset...

Michael Rathman
Michael Rathman
Netflix's secret email marketing hack (that prints money)
Feb 19, 2025

Netflix's secret email marketing hack (that prints money)

What to learn from binge-worthy shows...

Michael Rathman
Michael Rathman
The $356,000 marketing angle we accidentally found
Feb 17, 2025

The $356,000 marketing angle we accidentally found

It started with a viral TikTok...

Michael Rathman
Michael Rathman
Your secret weapon against iOS 18.3?
Feb 11, 2025

Your secret weapon against iOS 18.3?

Plain text emails...

Michael Rathman
Michael Rathman
29 words make $13,472 in Ecom sales
Feb 07, 2025

29 words make $13,472 in Ecom sales

The world's laziest email template...

Michael Rathman
Michael Rathman
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Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

The DTC Letters

Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

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