$676,994 in less than a quarter with this simple strategy...

Hey, Michael from AdSumo Digital here with another edition of The DTC Letters.

Let’s talk about growth that actually scales.

Not the kind you buy with ads, but the kind that comes after that. The kind that helps you capture, convert, and monetize all the demand your paid traffic is already driving.

That is exactly what we did for a high-ticket home brand that was already doing pretty well with email.

Email was contributing 24% of their total revenue.

But they knew there was more on the table. And they were right.

Just one quarter later, email jumped to 45% of their total revenue, adding $676,994 in the process.

Let me break down what we did so you can apply the same thinking to your brand.

The Real Problem Most Brands Miss

This brand wasn’t neglecting email.
They had flows. They had campaigns. They even had decent results.

But like most brands we talk to, their email wasn’t a system.
It was a set of tactics they had outgrown.

• Campaigns sent when someone remembered

• Flows that had not been touched in months

• No real visibility into what was working or what to do next

That is where we came in.

How We Turned Their Tactics Into a System That Scales

1. We Engineered Fast ROI with Our 72-Hour Quick Wins

• Rebuilt their most important revenue driver, the Welcome Email #1

• Redesigned their pop-up, instantly doubling list growth

• Launched a revenue-generating campaign in the first 3 days

The result over the last 60 days?
Campaign revenue jumped 230% to $157,932
Flow revenue climbed 53% to $519,061

And they covered our fee in week one 😏

Oh and two more things:

• Half of their campaign revenue this year has come from the last 30 days

• The first email campaign we sent out for them ended up being their second best performing email of all time in terms of revenue generated at $26,313

  • The only other email that performed better than this was a black Friday campaign email that they had previously and that had a fat offer in there. Ours had zero discount ;)

2. We Mapped Their Full Customer Journey

We didn’t just tweak what they had.
We mapped how every new lead and customer moves through:

• Lead capture and welcome

• Objection-handling and education

• Behavioral flows like browse, cart, and checkout

• Post-purchase trust building

• Winback and reactivation

All of it tied to how their customers actually buy high-ticket products.

3. We Built a Consistent Campaign Engine

We created a 30-day campaign calendar designed to:

• Educate their audience

• Build trust

• Convert cold traffic into customers

No random blasts. No discount spam.
Just consistent, value-first communication that grew both first-time and repeat customer revenue.

4. We Haven’t Even Started Testing Yet

That’s the wildest part. All of this growth came just from implementing the system.

We are just now stepping into the optimization phase, where we will begin testing:

• Subject lines

• Send times

• Segments

• Content angles

If this is what the right foundation delivers, just imagine what is possible once we dial it in even further.

The Outcome

• $676,994 in email revenue, up 75%

• 230% increase in campaign revenue

• 53% increase in flow revenue

• 73.5% more first-time customer revenue

• 99.6% more repeat customer revenue

• Email grew from 24% to 45% of total store revenue

All without touching their ad budget.

What This Means for You

• If your email is already working, but you suspect it could be doing more

• Or if you are investing in paid traffic but leaving your back end under-optimized

You are leaving a six-figure growth lever untapped.

Want me to map your email strategy and show you what’s possible?

Book a quick strategy call here and I will show you where the hidden revenue is sitting in your business.

Talk soon,
Michael