Your emails are probably landing in spam 🗑️🗑️🗑️

Hey, Michael from AdSumo Digital here.

I just finished a deliverability audit for a client doing $5.8M annually.

Their open rates looked "decent" at 32%. Click rates were around 0.4%. Nothing seemed broken.

But when we dug deeper, we discovered something that made my stomach drop:

67% of their emails were landing in spam or the promotions tab.

Think about that for a second.

They were losing nearly 70% of their potential reach. Every single email. For months.

That's not just a "deliverability issue", that's literally throwing money in the trash.

After we fixed their setup (took about 45 days), their email campaign revenue jumped from $47K/month to $180K/month. Same list. Same campaigns. Just better inbox placement. While also sending more emails per week. Shocker, I know.

Here's what's depressing:

7 out of 10 brands I audit have this exact problem.

Most have no idea it's happening. Their Klaviyo dashboard shows "normal" metrics, so they assume everything's fine.

But normal isn't good enough when your competitors are landing in the primary inbox and you're not.

The brands that figure this out first will have a massive advantage going into Q4.

The ones that don't... well, they'll keep wondering why their email revenue feels stuck.

I'm putting together a full guide on this to help you guys gear up for Q4. More details coming tomorrow.

Best,
Michael

P.S. If you want to test your own deliverability right now, try this: Send yourself an email from your Klaviyo account using a Gmail address. Check if it lands in Primary, Promotions, or Spam. Most brands are shocked by what they find. (Send it to a personal email, not a business email. If you send it to your own business email, it almost always lands in spam. Just from the sure amount of emails that we've pushed to promotions or updates or spam ourselves,)

P.P.S - If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »

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