I found $100K hidden in your email account

Hey, Michael from AdSumo Digital here.

You wouldn't ignore a hole in your boat, right?

So why the hell are you ignoring the three MASSIVE holes in your email marketing?

I just jumped on a call with a "sophisticated" 8-figure brand last week. They were bragging about their email game.

"We're crushing it," they said.

"Best month ever," they said.

Then I looked under the hood of their account...

Holy. Shit.

They were bleeding revenue from the exact same three spots I see in virtually EVERY ecom account I audit.

And I'm not talking about a few bucks here and there.

I'm talking about $100K+ in missed revenue. EVERY. SINGLE. MONTH.

The worst part? They had absolutely no clue.

But you know what? I'm gonna show you exactly where these leaks are so you can plug them up... TODAY.

Leak #1: Your Email List Growth is DEAD

Quick: How many new subscribers did you add last month?

Don't know? That's problem #1.

Your list is literally your most valuable business asset, and you're treating it like an afterthought.

Meanwhile, your competitors are absolutely feasting:

• Their pop-ups convert at 8-12% (while yours limps along at 1-3%)

• They're adding THOUSANDS of new subscribers monthly (you're adding... dozens?)

• They're turning paid traffic into email subscribers like a damn printing press

One of our clients made ONE change to their pop-up form and went from 600 new subscribers a month to over 4,000.

That single tweak is now pumping an extra $11,700 into their bank account EVERY MONTH from welcome flow revenue alone.

And you're still sitting there with your janky little "Join our newsletter!" form in your footer? C'mon.

QUICK FIX:

• Test a dollar amount discount vs. percentage ($10 off beats 10% every time)

• Set your pop-up timing delay to 4-8 seconds (not immediately, not too late)

• Make it big enough to notice but don't overwhelm the screen

• Ask for email ONLY to start - every additional field tanks conversion rates

• Fix that weak "Subscribe" button text (try "Get My Discount" or "Claim Offer")

• Clear out that excessive copy and focus on the offer (nobody's reading your brand manifesto)

• Your pop-up should load in under 1 second (slow load = lost subscribers)

Leak #2: Your Welcome Flow is a Wet Noodle

Your welcome series should be an absolute MONSTER.

It should be your highest-converting, hardest-hitting automation.

Instead, it's probably weak as hell:

• Long, bloated emails nobody has time to read

• Your offer buried six feet deep below your brand story

• Zero urgency to actually BUY something

• Missing social proof that builds instant trust

Last month, I audited a 7-figure brand whose welcome flow was generating a pathetic $0.68 per recipient.

After we implemented our structure? $3.24 per recipient in TWO WEEKS.

That's 376% more cash from the exact same traffic.

Multiply that across thousands of new subscribers monthly, and you'll understand why I'm practically shouting at you through this email.

QUICK FIX:

• Restructure your flow to follow these 3 cardinal rules:

  1. Maximize revenue at the beginning (short emails with immediate offers)

  2. Build your brand in the middle (tell your story AFTER they've bought)

  3. Create urgency at the end (expiring offers to convert fence-sitters)

• Email #1 should hit their inbox instantly with your offer above the fold

• Include trust signals in EVERY email (press mentions, reviews, user count)

• Add before/after transformations to build belief in your product

• Create scarcity with emails #7-8 ("Code expires tomorrow/today")

• Use white space and keep CTAs above the fold in every single email

Leak #3: Your Campaign Strategy is Lazy AF

Let me guess...

You're sending one boring-ass email per week.

It's long. It covers multiple topics. And it follows the same template every time.

Why are you doing this to yourself?

Your subscribers get 20+ newsletters weekly. Send once and they'll forget you exist between emails.

People don't READ emails anymore - they SKIM them while waiting for their coffee or sitting on the toilet.

The brands absolutely crushing it right now:

• Send 3-4 emails weekly (roughly every other day)

• Focus on ONE micro-topic per email

• Keep them SHORT and skimmable (under 100 words)

• Mix promo content with educational stuff

One of our clients switched from weekly emails to "every other day" and watched their monthly campaign revenue jump from $49K to $137K.

That's an extra $88K PER MONTH just from sending more often.

QUICK FIX:

• Create a monthly campaign calendar with 3-4 emails per week

• Develop "micro-topic" emails (one focused message per email)

• Keep emails under 100 words total (optimize for mobile skimming)

• Follow this proven content mix:

  • 40% product-focused (features, benefits, new releases)

  • 30% educational content (how-tos, tutorials, tips)

  • 30% community/social proof (testimonials, user stories)

• Use recurring themed emails for easy planning (Monday Motivation, etc.)

• Recycle and repurpose your best performers every 90 days

• Always include footer links even in non-promotional emails

The "One Work Day" Email Sprint

Here's the deal:

I'm not asking for 30 days of your time.

I'm asking for ONE work day. That's it.

Why? Because I want to make you more money

Just a few focused hours to implement these three quick fixes:

1. Optimize your pop-up to hit 8%+ conversion (60-90 minutes)

2. Restructure your welcome flow with our cardinal rules (2-3 hours)

3. Create a simple 3-4x weekly campaign calendar (60-90 minutes)

   1. Make all the emails plain text if you have to

The brands that dedicate just one day to these fixes see their email revenue surge for the next 30 days (and beyond).

We're talking double-digit percentage increases that continue month after month.

One day of work. Thirty days of immediate results. Years of additional revenue.

The clock's ticking. How will you spend your next work day?

Talk soon,
Michael

P.S. Still think your email program is fine or don’t want to implement these fixes yourself? Book a 15-minute call and I'll show you EXACTLY where you're leaking cash. Book a call here »