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Your welcome flow is wrong for your business model
Jan 06, 2026

Your welcome flow is wrong for your business model

(And it's costing you multiple 6 figures)

Michael Rathman
Michael Rathman
Your customers are way less sophisticated than you think...
Dec 15, 2025

Your customers are way less sophisticated than you think...

(And that's great news for your brand)

Michael Rathman
Michael Rathman
Down the Ecom rabbit hole 🐇 🕳️ (Breakthrough Advertising)
Nov 25, 2025

Down the Ecom rabbit hole 🐇 🕳️ (Breakthrough Advertising)

Been diving deep into desire, market psychology, and what actually makes ads work...

Michael Rathman
Michael Rathman
Your pop-up is costing you $111,000 a month...
Nov 07, 2025

Your pop-up is costing you $111,000 a month...

Here's what I found after auditing 100+ accounts.

Michael Rathman
Michael Rathman
The Welcome Flow That Generates $250K/Month
Nov 06, 2025

The Welcome Flow That Generates $250K/Month

(Step-by-Step Breakdown)

Michael Rathman
Michael Rathman
Why Your $10K/Day Ad Spend Isn't Working
Nov 04, 2025

Why Your $10K/Day Ad Spend Isn't Working

(The Real Problem)

Michael Rathman
Michael Rathman
The $36,000 12 Word Email
Oct 16, 2025

The $36,000 12 Word Email

Simple always wins

Michael Rathman
Michael Rathman
$20M+ in Email Marketing Lessons)
Oct 13, 2025

$20M+ in Email Marketing Lessons)

Actionable steps to make you $500,000 to $1 million

Michael Rathman
Michael Rathman
The $1.2M Backend Retention Secret
Oct 06, 2025

The $1.2M Backend Retention Secret

(Most Brands Miss This)

Michael Rathman
Michael Rathman
How AG1 actually makes their money (not ads)
Oct 01, 2025

How AG1 actually makes their money (not ads)

Most brands think winning = better ads. The biggest brands in DTC know different.

Michael Rathman
Michael Rathman
The Million-Dollar Brand Email Problem
Aug 20, 2025

The Million-Dollar Brand Email Problem

(And How Relevance Mapping Is The Solution)

Michael Rathman
Michael Rathman
The $100M Ecom Funnel Secrets
Aug 18, 2025

The $100M Ecom Funnel Secrets

(Copy this to make your ads convert better)

Michael Rathman
Michael Rathman
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Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

The DTC Letters

Scale Your Ecommerce Brand Profitably Leveraging The Power of Email Marketing

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