Who Am I?

Hey, Michael here.

We’re back with another edition of The DTC Letters and this one is going to be a bit different.

Last week we more than doubled in size!

Meaning we’ve got a lot of new people who’ve joined recently, so first off I’d like to welcome you to the newsletter and thank you for joining!

I also realized that after 17 or so emails to you guys, I haven’t properly introduced myself. (shame on me, my mother taught me better)

But before we get into introductions, for those of you who are new here, let me give you the run down on why you joining was the smartest financial decision you’ve made all year.

I have 1 goal with these emails:

“To help as many people in the DTC Ecom space (Ecom founders, freelancers, and aspiring agency owners) make as much money as humanly possible through the power of email & sms retention marketing - Michael

This newsletter is where I am going to launch exclusive trainings, guides, templates, frameworks, courses, and community.

You guys will be the first to know AND you’ll get the best content and the best deals.

Basically I will gatekeep all the sauce and value just for you guys.

So Who Am I?

For those of you who don’t know who I am , my name is Michael Rathman and I run a marketing agency named AdSumo Digital.

My fascination for Ecommerce started about 8 years after I bought a course on how to launch a Dropshipping store. (Like most people did lol)

Fast forward 7 years I got really into copywriting and started freelancing a bit, and that was short lived.

I quickly realized that Ecom brands didn’t want a google doc with email copy in it. (they weren’t able to turn that google doc into sales like they should have)

So I transitioned into a full service email and sms marketing agency and started offering a fully Done-For-You service.

Essentially building these brands a predictable back-end marketing funnel to lower their LTV:CAC ratio and generate them 35%+ of their monthly revenue.

We act and work as an extension of your in-house marketing team and handle everything email and sms from A to Z, so you never have to look at Klaviyo again.

For our DFY Service, my team and I:

• Manage your brands entire email and sms list

• Create campaign calendars and email ideas from scratch

• Write, design, build, and schedule out all your campaign emails

• Write, design, build, and set all 9+ email flow automations live

• Continuously optimize and split test all flows and campaigns

• Perform weekly and monthly reporting

• And even consulate with our clients every other week to see where we can add value to their brand

This turned out to be exactly what every brand I talked to needed.

Why Listen To Me

My Ecommerce Email & SMS Marketing Agency has worked with over 13+ Ecommerce Brands that do a combined ~$45.4 million per year in revenue, in several different countries…

And selling over 150+ different types products that range from low AOV pet and health products to high AOV luxury handbags and even bulk whole foods orders.

And our services have led to an average increase of 87% in email revenue in just the first 90 days of working with our clients

Just in the last few months, we’ve generated over millions of dollars in sales through email marketing alone!

What You’ll Get Out of This Newsletter

And so in these newsletter you’ll get to see:

• What’s working to generate my clients millions through email and sms

• Early access to all my guides, trainings, templates, courses and my community (which is coming soon 👀 )

• Insights on the split tests that win & lose within our clients accounts

• Email design inspiration

• Frameworks on proper email and sms marketing

• Updates on the latest news in the ecom space

• Exclusive guests from the DTC Ecom space who will share their industry secrets on things such as CRO, Meta ads, Google ads, etc

And much more!

So stay tuned for 2-3x weekly emails from The DTC Letters and make sure to mark these emails as important and reply with any questions you have about Ecom email marketing or Ecom in general!

Take Care!

-Michael

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)