What's Your Brand's Email List Really Worth?

Hey, Michael from AdSumo Digital here.

Listen...

Let me show you what happens when an e-commerce brand finally takes email marketing seriously.

Last December, we started working with a brand who was "doing okay" with email.

They were making money. They were growing steadily. They were hitting their numbers.

But something wasn't clicking.

Fast forward 12 months:

• Email revenue:

  • $2,370,100.11 (up 82.5%)

• Additional revenue:

  • $1,071,369.86

• Email list:

  • Grew from 60,000 to 100,970 subscribers

• SMS list:

  • Exploded from 288 to 4,312 subscribers

That's over ONE MILLION DOLLARS in additional revenue... just from taking email seriously.

And here's the crazy part - most brands are sitting on this kind of potential right now.

While everyone else is:

• Watching their ad costs double

• Fighting with iOS updates

• Drowning in rising CAC

• Praying their TikTok account doesn't get banned

The smart brands are quietly printing money with email.

Let me put this another way...

Most e-commerce brands right now are building their entire business on rented land.

Your social media accounts? Rented.

Your ad accounts? Rented.

Your TikTok following? Rented.

One algorithm change, one account suspension, one bad day... and poof - it all disappears.

But your email list? That's yours. Forever.

And unlike every other marketing channel in 2024:

• You don't have to pay to reach your list

• You don't have to worry about getting banned

• You don't have to dance for the algorithm

• You don't have to compete in a crowded feed

You just have to show up and send emails.

Want another real example?

Just last quarter, we started working with another multi-seven-figure brand who was completely ignoring their email channel.

No campaigns. No flows. No pop-ups. Nothing.

In just 90 days, we've generated an extra $75,000 in sales from their email list alone. We're on pace to bring in that same amount every 30 days moving forward.

That's an extra $900,000 a year that was just sitting there in their email list, waiting to be tapped into.

Look, I get it.

Email isn't sexy. It's not the new hot thing. It doesn't make for great social media content.

But you know what it does do?

It prints money. Consistently. Predictably. Month after month.

Think about that first client I mentioned:

• Campaigns: $1.41M (up 117.3%)

• Flows: $957K (up 47.6%)

• Total ROI: 4,364% (that's a 44.6X return)

How many TikTok dances would you need to do to see returns like that?

How many influencer deals would you need to close?

How many more dollars would you need to throw at Zuckerberg?

The answer is sitting in your email list right now.

Talk soon, Michael from AdSumo Digital

P.S. Want to see how much money you're leaving on the table with your email program? Hit reply - I'll show you.

P.P.S. The window for getting your email strategy dialed in for 2025 is closing fast. One of our clients waited until Q2 last year to fix their email program... and missed out on over $400k in potential revenue while they played catch up.

If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »

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