Turning Emails into ACTUAL Cash

Hey it’s Michael from The DTC Letters here.

Today we are going over what goes into turning your emails into sales for your Ecom brand.

I just posted a youtube video going over this topic to if you’d rather watch a video version on how we turned this brands emails into $667,000 in sales then click below

🔍 The Anatomy of a High-Converting Email

Ever wonder what makes some emails a hit while others flop?

It’s all about the structure and content.

Here's how you can set up your emails for success:

• Above the Fold (ATF): This is your make-or-break moment. Include a powerful headline, an engaging image or graphic, and a clear, compelling call to action (CTA). Think of it as your email's elevator pitch—quick, persuasive, and to the point.

• Engaging and Persuasive Copy: Your words should drive action. Use active voice, action-oriented language, and keep it concise. Every sentence should serve a purpose, whether it’s to educate, entice, or convert. (full copywriting guide coming soon 👀 )

• Personalized Touches: Segment your audience and tailor your messages accordingly. Use data to personalize the experience—mention previous purchases, acknowledge browsing history, or suggest items based on their preferences.

✍️ Implement These Strategies To Boost Sales

Here are some direct strategies you can apply right now to see an uptick in your engagement and conversion rates:

1. Optimize Your CTA Placement: Don’t bury your CTA at the bottom of your email. Place it above the fold and again at the end. Make it big, bold, and impossible to ignore. CLICKABILITY IS KEY

2. Segmentation: Create campaigns to your most engaged subscribers to maintain 40%+ open rates and 1%+ click rates. This is something I see most brands ignoring.

3. A/B Testing: Never settle. Test different elements of your emails, from subject lines to images to CTAs. Even small tweaks can lead to significant improvements in performance.

4. Visuals/Graphics/Icons: People have what we refer to as “TikTok brain” and odds are you sells to the average consumer (whether you think so or not) And the average consumer needs visuals, icons and graphics to pay attention to anything these days. Use these in your emails frequently!

The Best Links of The Day

Here are some of the best links I've found since last time I emailed you:

• The BEST Software I’ve discover in a long time (link)

• Top 6 Design Tips for better Ecom Emails(link)

• My Youtube Channel were I drop FREE trainings (link)

• Why talking to your customers is important (link)

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)