Turn Your Brand’s Story Into Cash-Printing Campaigns

Hey, Michael here from AdSumo Digital.

We’re back with another edition of The DTC Letters.

Today, we’re diving into a topic that can turn your email marketing into a cash machine:

How to Come Up with Campaign Ideas That Pack a Punch

Here’s what we’re covering today:

1. How to use your site and brand details to inspire ideas

2. How to leverage ChatGPT to generate overarching email themes

3. Breaking down those themes into micro-topics (aka angles)

4. Why tying the idea + angle together creates irresistible campaigns

Let’s get into it!

Start with Your Brand Details and Audience

Before we get into fancy tools and AI prompts, let’s look at the best inspiration you already have: your site and brand identity.

Your products, customer reviews, unique selling propositions (USPs), and even the "About Us" page are full of stories waiting to be told.

Think about:

• What makes your brand unique?

• What do your customers rave about in reviews?

• What are your most popular products, and why?

Pro Tip: Use these details to create a list of overarching campaign themes.

For example, if you sell skincare, you can create campaigns like “5 Steps to Glowing Skin Year-Round” or “How Our Customers Solved Their Winter Skin Woes.”

These are broad, high-level ideas that tap into the core of your brand’s message.

Now, let’s use AI to go deeper.

Use ChatGPT to Generate Campaign Themes

Once you’ve brainstormed a few overarching ideas, it’s time to leverage ChatGPT. AI can help you turn your raw ideas into CASH by adding depth, creativity, and variety.

Here’s how to do it:

1. Start with a General Prompt:
   Ask ChatGPT to generate 10-15 email campaign ideas based on your brand.

   
   For example:
   
   “What are 10 creative email campaign ideas for a brand that sells eco-friendly skincare to millennials focused on sustainability?”

2. Refine Those Ideas:
   Once you get the output, you can refine the ideas by asking ChatGPT to break them down even further.
   
   Ask ChatGPT:
   
   “Can you turn these email campaign ideas into micro-topic angles that create emotional intrigue?”

This helps transform general ideas like “5 Skincare Tips” into specific, compelling angles like:

• “The One Skincare Mistake 90% of People Make in Winter” or

• “How Our Eco-Friendly Packaging Can Actually Improve Your Skin Health.”

Why Micro-Topics (Angles) Are the Real Game-Changers

Here’s the thing: broad campaign ideas are great for mapping out content, but it’s the angles, the unique perspectives you take, that create curiosity and emotion.

And that’s what gets people to click, read, and buy.

For example, instead of just talking about how a product helps with "hydration," angle it as:
"The Secret to Staying Hydrated Without Feeling Sluggish This Summer."

See how that’s more specific and emotionally charged?

Your angle is what makes a customer sit up and think, “Wait, I need to know more about this!”

Key Insight: Combining an overarching idea with an emotionally charged angle is what turns basic emails into cash-printing campaigns. It adds the layer of intrigue and urgency that drives action.

Putting It All Together

To recap, here’s the formula for creating campaign ideas that pack a punch:

• Start with your brand’s unique details: Dive into your USPs, customer stories, and product highlights to form your overarching campaign themes.

• Use ChatGPT for creative fuel: Generate broad email campaign ideas, then refine them into micro-topics or angles that evoke emotion and curiosity.

• Tie it all together: Marry the idea (the broad theme) with the angle (a specific, emotional hook) to create emails that engage and convert.

When you do this consistently, your emails will feel fresh, relevant, and irresistible to your audience.

Actionable Tip of The Day

Follow the above guide!

• Use ChatGPT to break down your next campaign theme into micro-topic angles that resonate with your audience.

• It gives your emails more focus, emotion, and punch, which leads to higher engagement and conversions.

• Ask ChatGPT:
  "Can you break this email idea into 5 specific angles that create curiosity and emotional intrigue?"

• Then, use those angles to structure your next email.

Today’s Helpful Links

• How To Design High-Converting Emails With Figma For Klaviyo

• Adding over $667K in Sales to a Partner’s Brand using Klaviyo

• How do you know if your offer is the best one for your audience?

Reply to this email with any questions or content that you want covered in future newsletters.

Best,

Michael

PS - If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »

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