The 'too busy' tax on Ecom brands

Hey, Michael here from AdSumo Digital.

We’re back with another edition of The DTC Letters.

Want to know the easiest way to lose money with your Ecom brand?

Just keep doing what most brands are doing:

• Driving traffic without a compelling intro offer

• Missing chances to convert first-time visitors

• Running basic welcome flows (if any)

• Sending "when we feel like it" emails

Sounds familiar?

Here's the wild part: You're spending a fortune driving traffic to your site... But you're not even offering new visitors a reason to buy.

• No "15% off your first order" popup.

• No welcome series nurturing them to purchase.

• No way to capture and convert that paid traffic you worked so hard to get.

Let me prove why this matters...

We just took over a brand's email marketing.

Before us? They were making $0 from email. (Yes, actually zero. No, that's not a typo.)

180 days later? $265,203 in pure email revenue.

The ROI on their investment with us?

1,372% (or 14.72x what they paid us)

"But my website has a popup..."

Sure. But is it working?

One of our clients had a popup so bad their list SHRANK by 1,600 people in 2023.

We fixed it. (of course)

Result? 60,000 new subscribers in under 12 months.

Extra revenue? $1.5 million.

From. A. Popup.

Here's what most brands don't get:

Your ad costs are rising. Your margins are shrinking. Manufacturing costs won't stop climbing.

But you're still paying the same (or more) to get people to your site.

The difference? Smart brands are converting that traffic into long-term customers.

Here's what they're doing:

• Converting visitors with irresistible intro offers

• Nurturing them into first-time buyers (welcome flows)

• Turning them into repeat customers (post-purchase journeys)

• Keeping them engaged (3-4 weekly campaigns)

The numbers don't lie: Our clients routinely pull $45k-$120k EVERY MONTH just from flows.

Not campaigns. Not promotions. Just automated emails.

Think about that.

While everyone's obsessing over getting more traffic... Smart brands are squeezing more value from every visitor they already have.

It's simple math: If you're spending $100 to get 100 visitors... Wouldn't you rather convert 30 of them instead of 10?

Before I tell you how we help brands do this…

Here are two things you can implement TODAY:

1. Create Two Pop-Ups (Desktop + Mobile)

• Most brands run the same popup across all devices

• Mobile users convert differently than desktop users

• Split them up and see what happens to CVR’s

• Pro tip: Micro commitments work wonders

2. Write a 3-Email Welcome Flow

• Email 1: Deliver the discount and Founder story (why you started)

• Email 2: What makes your product different

• Email 3: Best-seller spotlight

• Keep it plain text - no design needed

• Send from the founder's name

That's your homework. Free money right there.

But here's what most brands already know:

Email marketing is a full-time job.

You need someone handling:

• DNS records and domain setup

• Advanced automation flows

• Abandon cart recovery

• Data collection and segmentation

• Pop-up optimization

• Collection launch campaigns

• Weekly promotional emails

• Deliverability monitoring

• List cleaning and maintenance

• Consistent AB split testing

And let's be honest... You're too busy running your business to deal with all that.

And even if you have the time there's probably higher ROI things that you could be doing with that free time

That's where we come in.

Here's the deal: Reply to this email and we'll:

1. Audit your entire email setup (free)

2. Write you two campaign emails you can send right now (also free)

Even if we never work together, you'll walk away with actionable ways to make more money from your existing traffic.

Because that's what we're about - helping brands make more money.

Talk soon,
Michael

P.S. Remember that brand I mentioned that went from $0 to $265,203 in email revenue? They started by replying to an email just like this one.

P.P.S. Watch my latest YouTube video where I break down our exact welcome flow template: (link)