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- The marketing channel with 98% open rates...
The marketing channel with 98% open rates...
(it also prints money)
Hey, Michael from AdSumo Digital here.
Let me show you what happens when an e-commerce brand finally takes SMS marketing seriously.
While everyone else is:
Watching their ad costs double
Fighting with iOS updates
Drowning in rising CAC
Praying their TikTok account doesn't get banned
The smart brands are quietly printing money with text messages.
Let me put this another way...
Most e-commerce brands right now are building their entire business on rented land.
Your social media accounts? Rented.
Your ad accounts? Rented.
Your TikTok following? Rented.
One algorithm change, one account suspension, one bad day... and poof - it all disappears.
But your SMS list? That's yours. Forever.
And unlike every other marketing channel in 2024:
Your messages get seen (98% open rates)
You don't have to worry about getting banned
You don't have to dance for the algorithm
You don't have to compete in a crowded feed
You just have to show up and send texts.
Think about it:
When was the last time you ignored a text message?
When was the last time you went a full day without checking your texts?
Exactly.
This is why SMS marketing is becoming the secret weapon for smart e-commerce brands.
But here's the thing - SMS isn't just another marketing channel.
It's intimate. Personal. Direct.
You can't treat it like email or social media.
You need a different approach.
Look, I get it.
SMS isn't sexy. It's not the new hot thing. It doesn't make for great social media content.
But you know what it does do?
It prints money.
Consistently.
Predictably.
Month after month.
How many TikTok dances would you need to do to match the power of reaching customers directly on their phones?
How many influencer deals would you need to close?
How many more dollars would you need to throw at Zuckerberg?
The answer is sitting in your phone right now.
Talk soon, Michael
PS - If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here ยป
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