The "boring" way to 8-figures in 2025

Hey, Michael from AdSumo Digital here.

Want to know the most painful thing I see on sales calls?

It's watching successful DTC brands sabotage their own growth.

Just last week, I talked to a founder doing $250k/month with profitable Facebook ads. Their website converts. Their email makes money.

But instead of scaling what works, they wanted to:

• Launch an influencer program

• Build a rewards platform

• Start an affiliate network

• Run TikTok ads

• Push for retail

All at once.

This happens more than you think.

After auditing over 50+ DTC brands this year, I noticed something fascinating:

Most brands below $5M/year are barely scratching the surface of their current channels.

Think about that.

They're sitting on goldmines of untapped revenue in their existing business... while chasing shiny objects that "might" work.

Here's the uncomfortable truth about scaling in 2025:

You don't need more complexity. You need less.

But not just any kind of "less."

The fastest-growing DTC brands I work with treat everything like a funnel:

Top: Master paid acquisition (Facebook/Instagram)
Middle: Nail website experience and conversion
Bottom: Automate retention through email

That's it.

"But Michael, what about insert latest marketing trend ?"

Look, I get it.

Every day you're bombarded with:

• "TikTok is the future!"

• "You need to go retail!"

• "What's your influencer strategy?"

• "Have you tried XYZ?"

Meanwhile, the brands actually scaling in 2025 are quietly obsessing over their fundamentals.

Let me show you what I mean:

One of our clients just hit $500k/month by focusing ONLY on:

• Improving their product page conversion rate

• Scaling their winning Facebook ads

• Implementing our core email flows

The result? They scaled from $21k to $500k within 60 days…

Insane right?

No complicated tech stack. No 12-channel approach. No shiny object syndrome.

Just mastery of what works.

Here's the reality:

There are seasons of addition and seasons of subtraction in business.

2025 is a season of subtraction.

While your competitors try to be everywhere at once, you have a choice:

Keep adding complexity until something breaks...
Or focus on scaling what's already working.

The path to 8-figures is boring. But it works.

Talk soon, Michael

P.S. Want to see the exact funnel framework we used to help that client scale to $500k/month? Watch it here: https://youtu.be/oz_7VrzoXq8

P.P.S. The window for simplifying and scaling your fundamentals for 2025 is closing fast. If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »

Reply to this email with any questions or content that you want covered in future newsletters.

Best,

Michael