The $356,000 marketing angle we accidentally found

Hey, Michael from AdSumo Digital here.

Last year, a 6-million view TikTok changed everything for one of our clients.

Not because it went viral.

But because it uncovered a marketing angle so powerful, it took their revenue from $30,000 to $356,000 per month when it was scaled it across all channels.

Here's the crazy part...

Most brands are sitting on angles this powerful. They just don't know how to find them.

Instead, they're planning their email campaigns with surface-level "ideas" like:

• "Product feature email"

• "Why buy from us email"

• "Benefits overview email"

Boring. Generic. And worst of all?Any competitor can copy them.

The brands who are crushing it? They think differently.

Let me explain...

When we saw that TikTok hit 6 million views, we knew we had more than just a viral moment. We had uncovered a marketing angle that clearly resonated with their audience.

So the team took that exact same angle and scaled it across EVERY marketing channel:

• Email campaigns

• Ad copy

• Landing pages

• Product pages

• Social content

The result?

$356,000 in monthly revenue.

From ONE angle.

This is why developing strong angles is so crucial for your email calendar.

Let me show you another example...

One of our clients [[REDACTED]] sells blue-green algae supplements. Instead of just saying "take algae for better health," we developed angles around:

• The only lake in the world where this specific algae can be harvested in bulk

• Their unique flash-freezing process that preserves nutrient density

• Why regular dried algae supplements can't match these results

See the difference?

• Generic idea: "Try our algae supplement!"

• Strategic angle: "Why this one lake produces the world's most powerful algae"

• Strategic angle: "The 30-minute window that makes our algae different"

This isn't just theory. We're seeing this work across every vertical.

Here's how to apply this to your email calendar:

1. Map Your Month First

   Before writing a single email, plan:

• 2-4 campaigns per week

• Mix of brand building and sales

• Authority and trust-building content

• Product-focused emails

2. Develop Angles (Not Ideas)

   For each product-focused email, ask:

• What's our unique problem/solution?

• What specific mechanism makes our product work?

• What unexpected angle can we take?

• Why does our approach work when others fail?

3. Test & Scale Winners

   When an angle works:

• Test it in flows

• Use it in campaigns

• Adapt it for other products

• Scale it across channels

Here's a real example calendar:

Week 1:

• Why most supplements lose potency before you take them

• The 30-minute window that changes everything

• Customer success story

• Intro Offer Push to Non Buyers

Week 2:

• Behind the scenes: Harvesting from nature's perfect source

• The flash-freezing difference explained

• Expert interview

• Bundle Flash Sale

Week 3:

• The problem with dried supplements

• Why traditional processing destroys nutrients

• Our unique preservation method

• Special bundle offer

Week 4:

• Real results from real customers

• Insider harvesting footage

• Scientific proof

• Month-end promotion

Notice how each week builds a complete story - not just random product emails?

Look, here's the truth:

Finding and scaling the right angles isn't just about better emails. It's about transforming your entire business.

That client who went from $30k to $356k? They didn't just change their emails. They found ONE powerful angle and scaled it everywhere.

The brands who think deeper about their angles are the ones who win.

Talk soon,
Michael

P.S. Want to see our exact 108 campaign strategy guide? The one that's generating 40%+ attributed revenue for our clients? Hit reply - I'll share it.

P.P.S. Ready to develop high-converting angles for your brand? Book a free 15-minute call here »

Today’s Helpful Links

• Client Interview: From $0 to $265,000 in Email Generated Sales [Klaviyo Email Marketing]

• How to Grow Your Email List for Klaviyo Email Marketing (2025 Pop-Up Form Guide)

• The Only 3 Things You Need To Know About Ecom Email Marketing in 2025