Stop obsessing over ad costs

Hey, Michael from AdSumo Digital here.

Everyone's obsessing over Customer Acquisition Cost.

Lower CPMs. Better creatives. More hooks. Higher CTR.

But here's what nobody talks about:

Getting customers in the door is only half the battle.

The other half? Getting them to stick around.

Let me show you what happens when brands finally take retention seriously:

Last year, we helped one brand generate an extra $265,000 in revenue - just by optimizing their email strategy.

Another client? Jumped from $115k to $236k per month in email revenue.

But my favorite example?

We helped one brand generate an additional $1.2 million in 12 months... without spending an extra dollar on ads.

The secret?

Most brands treat the front end of their business like a one-time transaction.

But here's the truth:

When someone buys from your store, they're not just giving you money.

They're giving you future cash flow.

Think about it:

That $50 purchase? It's not just $50.

It's permission to keep marketing to them.
It's a direct line to their inbox.
It's the start of a relationship that could be worth 5-10x that initial purchase.

But only if you get them onto your email list and nurture them properly.

Let me show you what I mean:

Remember that brand I mentioned who generated an extra $1.2 million?

Before working with us, they were:

• Focused only on first-time purchases

• Ignoring their email list

• Missing out on repeat customers

• Leaving money on the table

After implementing our email strategy:

• Campaigns driving $15k-20k each

• Flows generating consistent revenue

• Customers buying again and again

• Revenue doubled month over month

Here's the truth about email marketing:

80% of your revenue will come from just 20% of your efforts.

Let me show you exactly what drives 30-45% of monthly revenue for our clients:

A popup strategy that actually converts
Most brands convert 2-3% of visitors into subscribers. Our best-performing client? 16% conversion rate.

That's the difference between 200 and 1,600 new subscribers per 10,000 visitors.

Five core flows that print money:

• Welcome flow (for non-buyers)

• Browse abandonment

• Cart abandonment

• Checkout abandonment

• Post-purchase flow

Just last month, one abandoned cart flow generated $32,625.

Total flow revenue? $122,000.

From just 5 simple automations.

Consistent campaigns that convert

We send 2-4 campaigns per week, focusing on:

• New product launches

• Back in stock alerts

• Flash sales

• Educational content

Result? $15,000-20,000 per campaign.

That's it.

No fancy tactics.
No complex segmentation.
No 47-step automation sequences.

Just these three fundamentals, executed well.

Look, at the end of the day, your ad spend is getting more expensive.

iOS updates aren't getting any easier.

And competition isn't going away.

But your email list?

That's yours. Forever.

And unlike every other marketing channel in 2024:

• You own your list

• You control the messaging

• You keep the profits

The numbers don't lie:

We've helped brands generate over $5M in sales from email marketing using these exact principles.

Stop leaving money on the table.

Start treating your email list like the asset it is.

Watch what happens.

Talk soon,
Michael

P.S. Want to see exactly how we implement these three fundamentals for our clients? Hit reply - I'll share our framework.

P.P.S. If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »