Permission Marketing YOU OWN

Hey, Michael here.

We’re back with another edition of The DTC Letters.

In today's newsletter, we are going to cover:

• Why Your Brands Email List is Your Most Valuable Asset

• The Unique Power of Permission Marketing

• E-commerce Independence

• Email Tactics That Convert

Why Your Brand’s Email List is Your Most Valuable Asset

Did you know your email list is the most reliable sales channel?

Why?

Because your subscribers aren’t just subscribers; they’re people who've explicitly asked you to show them what you’ve got.

They know, like, and trust you.

And in the sea of sh**ty Ecom brands and “no shippers” out there running ads, there’s no better place to market then your own email list.

The Unique Power of Permission Marketing

Think about it—every subscriber on your list has given you the green light to market to them.

That’s not just permission; that’s an invitation to market to them at a level unmatched by any other channel.

And guess what?

Email marketing is unaffected by the billions spent on Meta ads every year, making it the cheapest and most effective way to reach your potential AND past buyers.

E-commerce Independence

Given the unpredictability of ad platforms and ever-changing social media rules, your email list is your business's life jacket.

You own it.

You control it.

And it’s one of the only marketing channels where you can say, “These people WANT to hear from me,” and actually mean it.

Email Tactics That Convert

Now, let’s talk strategy. Your emails need to do more than just show up; they need to perform.

And to make sure yours do, watch this training I just posted where I go over the only 3 things you need to know to generate 40% of your brands monthly revenue through email marketing.

Email Inspiration

Here are some emails my team made for a new client of ours.

All within 72 hours of them coming onboard 🚀 

• 2 Welcome Emails

• 1 AB Cart/Checkout Email

• 1 Campaign Emails

• We also set up new mobile and desktop versions of their pop-up, which are currently outperforming the original by 112%

Today’s Helpful Links

• Video going over how to understand Unsubscribes

• Video of me going over a Welcome Email Template you can steal

• Want a FREE Account Audit + Two Campaign Emails For Your Brand

Reply to this email with any questions or content that you want covered in future newsletters.

Best,

Michael

PS - If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »