Our Exact 15% CVR Pop-Up Playbook

Hey, Michael from AdSumo Digital here.

Listen...

You're not going to believe the number I'm about to show you.

97%.

That's how many of your website visitors leave and never come back.

I discovered this ugly truth while diving into one of our client case study analytics last week.

They were spending $43,000 a month on ads to drive traffic to their store.

Want to know what that means in real money?

$41,710 was vanishing into thin air every 30 days.

Gone. Forever.

But here's the crazy part - this wasn't some rookie brand making amateur mistakes. This is happening to EVERYONE.

And you know what though? I love seeing numbers like this.

Why?

Because it means there's a pile of cash just sitting there waiting to be made from a few simple and strategic tweaks.

It’s like finding that $20 bill you lost in the washer because you forget to take it out of your pants back pocket.

Let me show you what I mean...

The top 1% of brands are converting 15% of their traffic into email list subscribers.

Here's what that looks like in real money:

Brand A (The Average Joe):

• 50,000 monthly visitors

• 2% conversion rate

• = 1,000 new subscribers

• = $5,000 in revenue

Brand B (The Smart Ones):

• 50,000 monthly visitors

• 8% conversion rate

• = 4,000 new subscribers

• = $32,000 in revenue

That's an extra $27,000... every single month... from the EXACT SAME TRAFFIC.

Today I'm going to show you:

• Why most pop-ups fail miserably (and how to fix yours)

• The exact sequence that's converting 15% of traffic into subscribers

• The one pop-up mistake that's costing you thousands

• How to implement this without destroying your site conversion rate

First Up: Why Most Pop-Ups Fail

Here's something most "experts" won't tell you about pop-ups:

The platform you use matters more than the offer.

True story: Last month we took two identical pop-ups and ran them on different platforms.

Same offer. Same design. Same timing. Same everything.

The difference in conversion rate? 27%.

That's like racing a Ferrari against a Honda Civic.

Sure, they're both cars... but one's built different.

Here's what actually works in 2024:

Step 1: Choose Your Weapon

If you're doing under $50k/month: Klaviyo's built-in forms are fine If you're doing over $50k/month: You need Alia or bust

(Quick note: Most pop-up tools are trash in 2024. We've tested them all. Trust me on this one.)

Step 2: The Multi-Step Magic

Single-step forms are dead. Here's your new sequence:

1. The Hook (Simple yes/no question)

2. The Ask (Just email)

3. The Bonus (Optional SMS)

It's like asking someone on a date. You don't lead with "Want to get married?" You start with something simple.

Step 3: Your Offer Mix

Based on your price point:

Under $50 Products:

• 15-20% off first order

• Free shipping (if margins allow)

• Mystery discount (10-25%)

$50-100 Products:

• $10-15 off purchase

• Free gift with order

• VIP early access

$100+ Products:

• $25+ off first order

• Free premium shipping

• Exclusive bundle deals

Real Client Example:

Last month we helped a brand implement this exact system.

Before:

• 2.1% conversion rate

• 400 new subscribers/month

• $4,800 in revenue

After:

• 8.7% conversion rate

• 1,740 new subscribers/month

• $20,880 in revenue

The best part?

This took exactly 72 hours days to implement.

Here's Your 7-Day Action Plan:

Day 1-2: Platform Selection

• Audit your current platform

• Choose based on your revenue

• Get your account set up

Day 3-4: Offer Testing

• Create 2-3 different offers

• Start split testing

Day 5-6: Form Building

• Build multi-step sequence

• Mobile optimization

• Timing rules

Day 7: Launch & Monitor

• Set baseline metrics

• Monitor site conversion

• Track revenue impact

Look, at the end of the day, this isn't complicated.

You're already paying for the traffic.
You already have the products.
You already have the systems.

Now you just need to stop the bleeding and start capturing those visitors before they disappear forever.

Talk soon,
Michael

P.S. Want to see our complete pop-up setup guide? The same one that's generating 15% conversion rates for our clients? Hit reply - I'll send it your way.

P.P.S. Q4 is already here and every visitor counts. One of our clients just increased their subscriber growth by 312% in 9 days using our pop-up framework. There's still time to capture more holiday traffic - but that window is closing fast...

If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »