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Never Run Out of Campaign Ideas Again
This is too easy not to do...
Michael Rathman
September 28, 2024
Hey, Michael here.
We’re back with another edition of The DTC Letters.
Today, we’re going to cover:
What to do when you're stuck for email campaign ideas
How to "steal" from your competitors
How to use AI to save you time
Repurposing content with ease
Let’s dive in!
Feeling Stuck for Campaign Ideas?
We’ve all been there. You’re staring at your campaign calendar, and there’s no big sale, no new product drop, nothing exciting on the horizon.
So, what now?
Here’s the thing…You don’t need to wait for a major event to send out killer email campaigns.
In fact, some of the best-performing emails are the ones that happen in between the big moments.
Let me show you how to always have fresh ideas ready to go.
Steal Like an Artist (Competitor Analysis)
You know what’s great? Your competitors are doing some of the heavy lifting for you. Sign up for their newsletters, sit back, and watch.
But don’t just copy them.
Instead, look for patterns.
Are they running a successful campaign series? Did they send out something that really caught your eye?
Break it down and think, “How can I do this better?” Emphasis on “BETTER”.
Pro Tip: Use tools like Owletter to track and organize competitors' emails automatically.
Bonus: Build your own “Campaign Inspiration” folder in Gmail and stash your favorites for later.
Let AI Do the Heavy Lifting
Got writer’s block? Let AI give you a hand.
Tools like ChatGPT or Claude can spit out email ideas faster than the blinking cursor in your blank Google Doc.
The trick? Feed it quality prompts.
Ask AI for 10 ideas based on your product and audience. Then have it breakdown those ideas into 10 sub-angles.
Then tweak those ideas with your brand’s voice, tone, and unique selling points. Simple as that.
Pro Tip: Don’t be afraid to ask AI for more—refine the prompts, and you’ll get even better results.
Example Prompt: “What are 10 non-discount email campaign ideas for a brand that sells sustainable skincare products?”
Now you have instant inspiration and endless ideas for micro-topic campaign angles that don’t require sales, discounts, or new product drops.
Repurpose Like a Pro
Have a blog? Active on social? Then you’ve got content to repurpose.
Take your top-performing blog posts and turn them into email series. Break them down into bite-sized chunks, add a killer CTA, and you’ve got yourself a high-value, no-discount campaign.
Example: Turn a “5 Tips for Better Skin” blog post into a 3-part email series with actionable tips that build trust—and lead to purchases.
This keeps your emails educational, engaging, and (most importantly) consistent, without needing a massive content calendar.
Actionable Tip of the Day:
Use ChatGPT to Generate Unlimited Campaign Ideas
Sending consistent, high-quality email campaigns is a must for Ecommerce brands in 2024.
It drives engagement, boosts customer retention, and ultimately increases your monthly revenue by 15-20%.
By using ChatGPT, you avoid the “creative” slumps, ensuring you never miss an opportunity to connect with your customers and maximize your email marketing ROI.
With strategic campaigns in place, your brand can maintain momentum and stay top of mind with your customers.
Try this today:
Open ChatGPT and type: "What are 10 creative email campaign ideas for a brand that sells [your product] to [your audience]?"
Review and refine the ideas to align with your brand’s tone and messaging.
Choose the best ideas and implement them into your campaign calendar.
Today’s Helpful Links
Reply to this email with any questions or content that you want covered in future newsletters.
Best,
Michael
PS - If you run an Ecom brand and want to get a Free Audit + 2 free emails to send to your list, book a call here »
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