How we generate 40% revenue from email

Hey, Michael from AdSumo Digital here.

Want to know the biggest lie in ecommerce email marketing?

"It's complicated."

Every week I watch brands:

• Create 47 different segments

• Build complex automation flows

• Obsess over advanced tactics

• Chase the latest "growth hacks"

Meanwhile, we just drove over $5 million in sales using only THREE core strategies.

That's it.

No complicated segmentation.
No fancy automation.
No 47-step workflows.

Just three fundamentals executed extremely well.

Let me show you what happens when you finally strip away all the complexity:

1. A pop-up strategy that actually converts

Most brands convert 2-3% of visitors into subscribers.

Our best-performing client? 16% conversion rate.

That's not a typo.

For one brand, we:

• Added 14,700 email subscribers (185% increase)

• Grew SMS from 17 to 8,301 subscribers (yes, really)

• Built a money-printing machine they own forever

2. Core flows that generate consistent revenue

Just last month:

• One abandoned cart flow: $32,625

• Total flow revenue: $122,000

• From just 5 simple automations

Not 37 different flows. Just 5 that generate 80% of automation revenue.

3. Campaigns that people actually read

We consistently generate $15,000-$20,000 per campaign for one client.

How?

• 2-4 campaigns per week

• Valuable, skimmable content

• Clear calls to action

That's it.

Want to implement this yourself?

Here's exactly what to do:

1. Fix Your Pop-up Strategy

The "Trojan Horse" Method:

• Start with yes/no question

• Ask for email/SMS only after "yes"

• Show reward immediately

• Trigger at 10 seconds on desktop, 80% scroll on mobile

2. Set Up Money-Making Flows

Focus on these 5:

• Welcome: Build trust, drive first purchase

• Browse abandonment: Reference specific products

• Cart abandonment: Our $32k/month performer

• Checkout abandonment: Highest intent recovery

• Post-purchase: Set up next sale

Key principle: Make flows LONGER (40+ emails deep). They keep making money.

3. Nail Your Campaigns

Our framework:

• Send 2-4x per week

• One clear call to action

• Mix promotional and content

• Stay consistent with timing

We consistently generate $15k-$20k per campaign using this exact approach.

The Math Is Simple:

Email marketing generates $35-40 for every $1 spent.

We've driven over $5M in sales using these exact principles.

Plus:

• You own your list forever

• No algorithm changes can touch you

• No risk of account suspension

• Direct access to your customers

Look, at the end of the day, email marketing success comes from doing the basics extremely well, not from implementing complicated strategies.

Stop overcomplicating it.

Focus on these three fundamentals.

Execute them well.

Watch the millions roll in.

Talk soon, Michael

P.S. Want to see exactly how we implement these three fundamentals for our clients? Hit reply - I'll show you our exact flow framework.

P.P.S. If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »