From PowerPoint labels to $600M

Hey, Michael here from AdSumo Digital.

Ever look at those minimalist RX Bar labels in the grocery store?

"3 Egg Whites. 6 Almonds. 4 Cashews. 2 Dates. No B.S."

That simple ingredient list on the front of their packaging took them from a $2M company to a $600M acquisition by Kellogg's.

But here's what most people miss about this story:

It wasn't just about clean design. It was about POSITIONING.

Before the redesign, RX Bar was just another protein bar company fighting for shelf space. Their ingredients were on the back of the package (like everyone else), and they were struggling to stand out.

Then they made one crucial decision:

They moved their ingredients from the back to the front.

That's it. Same product. Different positioning.

The result? Sales exploded from $2M to $160M in just three years.

Here's why I'm telling you this...

Your email marketing is facing the same challenge RX Bar faced:

Standing out in a crowded space.

Think about it:

• Your competitors are sending emails

• They're probably saying similar things

• They're fighting for the same attention

• They might even be selling similar products

So what's your "ingredient list on the front"?

What's your equivalent of that bold positioning move that makes subscribers stop and think "wait, this is different"?

Here are 3 ways to apply RX Bar's positioning principles to your emails:

Front-Load Your Difference:
Don't bury your unique selling proposition six paragraphs deep. Put it in the first sentence. Make it impossible to miss.

Embrace Radical Simplicity:
RX Bar could have talked about their proprietary protein blend or their unique manufacturing process. Instead, they listed ingredients. What's the simplest way to communicate your value?

Make The Implicit Explicit:
Everyone knew protein bars had eggs and nuts. But RX Bar said exactly how many. What are you assuming your subscribers know about your product that could be spelled out?

Let me show you exactly how this works in practice...

One of our clients, [REDACTED], sells the world's ONLY fresh-frozen algae.

Here's how their abandoned cart email USED to look:

"Hey! Don't forget about your cart. Here's 10% off to complete your purchase..."

Yawn. Everyone does that.

Here's how we repositioned it using the RX Bar principle:

"Your fresh-frozen algae was harvested from pristine Klamath Lake just 30 minutes before being flash-frozen. When it arrives at your door, it will still contain all its living nutrients and life force."

Notice what we did there?

Instead of hiding behind a generic discount, we put the most compelling part of their product (fresh-frozen within 30 minutes, preserving living nutrients) right at the front - just like RX Bar did with their ingredients.

The result? Cart recovery rate skyrocketed.

That's the power of clear positioning in your emails.

Look, you could keep sending the same emails as everyone else.

Or you could find your "ingredients on the front" moment.

Your choice.

Talk soon, Michael

P.S. Speaking of standing out... we just helped a client increase their email revenue by 313% using these exact positioning principles. Want to see how?

If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »