Email Marketing In 3 Simple Steps

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Hey there,

Michael from The DTC Letters here.

Before you read, be sure to watch this free training I made on How We Generated a DTC Brand $175,000 in EXTRA Revenue in just 74 Days Through Direct Response Email Marketing And how they'll add $1 million in realy revenue because of it (link)

In today’s newsletter, we will go over:

• The 3 simple steps to scale your brands email marketing

• The best A/B split test of the week

• A bunch of good Twitter posts and videos on monetizing your email list

• Our first sponsor?

And much, much more

Check Out This A/B Split Test Of The Week

This test was ran on one of our clients Abandoned Checkout Flow in the first email.

We tested this email within 48 hours of bringing on this client because it was their highest revenue producing flow email. Therefore it was very high leverage.

The test we ran was focused on handling a more real objection that the ready might have if they abandoned the checkout process.

The original email was talking about Free Shipping Worldwide. But most of the brands orders come from the US so it’s not exactly an objection most readers are facing.

Instead we showcased this brands unique LifeTime Warranty and their 60 No-Risk Money-Back Guarantee.

This is a much stronger selling mechanism at this point in the funnel.

An this split test showed that.

ACTION ITEM:

• Audit your AB Checkout Flow Email #1

• See if you are handling any objections in that email

• Ask yourself “What objections might my customers have at this point in the buying journey?”

• Come up with another objection to combat in your B variation

• Test the new B variation against the original

• Reply back to this email with your findings

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The 3 Simple Steps to Scaling Your Brands Email Marketing Channel to 40% Of Your Revenue

Most people overcomplicate the hell out of Ecom Email Marketing.

When I say it’s simple…I mean it.

And since I know your a busy business owner, I’ll explain this in as few words as possible.

If you want to grow this channel for your brand in 2024 so that you can scale faster and more profitably (by lowering your LTV to CAC ratio) then you should focus on 3 things:

• Email List Growth

• Converting Non-Buyers For The First Time

• Creating Lifelong Customers

That’s it.

Focusing on anything else is a waste of time until you have nailed these.

Requesting more reviews and UGC, getting social snowball email flows set up, trying to set up 10 cross sell flows.

All these things are good. But they bring a much lower higher than if you have not nailed the big 3 needle movers.

Grow your email list faster every month by setting up and testing the sh*t out of 3 opt in forms:

• Mobile Only Pop-Up

• Desktop Only Pop-Up

• Footer Opt-in

Convert more of those new subscribers into first time buyers by setting up and testing the sh*t out of your pre-purchase flows:

• Welcome Flow

• Abandonment Flows

And create more lifelong customers with nurturing and educational content in your:

• Post-Purchase Flows

• Weekly Campaign Emails

If you focused on nothing other than testing those 3 things, you will easily hit 30%+ of your brands monthly revenue coming from your email marketing channel.

Top Links of the Week

• A great example of a REALLY BAD EMAIL campaign, don’t be like this brand (link)

Videos

• A 12 minute video I recorded on The Best Method to Drive Repeat Purchases For Your Ecom Brand (link)

• A 2 minute video I recorded on why your brands email list is a 100x more valuable than all your ad accounts combined (link)

Tweets

• Here are 6 different offers to test in your pop-up forms (link)

• A great book for DTC brand founders looking to grow a profitable brand that lasts 100 years (link)

• How to sweep in an extra 30% in revenue for your Ecom Brand (link)

How I Can Help:

1. I will be posting free weekly training videos on my Youtube channel (link)

2. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

3. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, you can just reply to this email.

I reply to absolutely everybody who replies back to these emails 🤝🏼

Until next time (maybe this week?)

Michael

PS - Dropping a new training video today as well. Check it out here (link)