Email Idea of the Week

Hey, Michael here.

We’re back with another edition of The DTC Letters.

In today's newsletter, we are going to over:

• Email idea of the week

• Why it works

• Top links of the week

If you haven’t already, check out this new training I posted on YouTube about How I Added $114k In 30 Days To An Ecom Brand With Klaviyo Email Marketing (link)

Email Idea of the Week:

The Problem vs Solution Email (with a twist)

Email Example 1

This campaign idea is one of the oldest marketing tactics in the books.

A problem vs. solution email directly addresses a common issue or pain point experienced by your audience. (It’s important to dig deep here, don’t gloss over the problem that they are facing.)

Then the email presents your product(s) as the ideal solution to that problem.

Why It Works

• It Builds Trust and Relevance: People don’t want to be sold to. They want to be understood and then helped. Being able to relate to the their pain points is powerful.

• Its Engaging: This email naturally causing the reader to think about their problems and see themselves facing them, which reignites the desire to solve it. (through buying from you)

• Its Converts: By directly linking your product(s) to a solution for the problem you made them think of, you’ve effectively motivated them to purchase. Because the decision to buy becomes synonymous with solving a current problem. (its human nature to solve our problems

The Secret Twist !?!

In the EMAIL sent by Manukora, they do something especially effective. Instead of talking about how great their products are and how well they solve the problem.

They instead use customer reviews that specially relate to the problem they imposed in the beginning of the email.

Your customers words will always be more impactful than your own words. (Consumer skepticism is at an all time high)

Give this email a shot this week and lmk how much money you print from your email list!

The Best Links

Here are some of the best links I've found since last time we spoke:

• Deliverability issues you didn’t know you had (link)

• 28-page guide on the 7 Most Common Email Design Mistakes & How To Avoid Them (link)

• 2 minute video of me explaining Why Focusing Only on Retention Can Hurt Your Email Marketing Strategy (link)

• How Email Marketing Reduces Your CAC and Boosts Your Customer LTV for E-commerce Brands (link)

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)