Email Copy That PRINTS💰

Happy Tuesday!

Hey it’s Michael from The DTC Letters here.

In today's newsletter, we are going to over:

• 3 tips for writing email copy that converts

• Campaign Idea of the day with examples

• 1 mistake that will cost you $100,000’s per year in sales

• Top links of the day

If you haven’t already, check out this training I posted on YouTube about What a Winning Ecommerce Email Marketing Funnel looks like in 2024 (link)

Email Campaign Idea: The Us vs Them

Email Example 1
Email Example 2

When people are shopping online, on of their first thoughts is “how is this better than XYZ’s product?”

That’s what makes an Us vs Them email so powerful. You are answering the question before the reader has time to think of it!

This not only gets the readers attention but it allows you to pre-handle objections they might have, giving you a better chance at converting them into a customer. Check these out:

Email Example 1 is from a brand called FINN, a dog brand that sells natural dog vitamins and supplements. They take an interesting angle centered around Earth Day where they compare the eco-friendliness of their products vs their competitors. This is a great example of looping in a broader theme yet still leveraging the Us vs Them idea. I guarantee this email converted.

Email Example 2 is from a brand called Begin Health, they sell prebiotics for toddlers. This email is using the Us vs Them angle while highlighting why their product is a much healthier option for your kids compared to their competitors. They use some great copy to make parents listen up when it comes to the health of their toddlers.

Bonus Tips:

• Send this campaign to your: engaged segment

• Subject Line Ideas: 

  • Did you know?

  • Why 1,000+ People Choose XYZ

  • Why we’re better than the rest 

• Preview Text Ideas:

  • Check this out

  • And choose us every time

  • 3 dirty secrets about our industry

Top Links of the Day

Here are some of the best links I've found since last time I emailed you:

• What content to send your repeat purchasers segment (link)

• Common email marketing segmentation mistakes (link)

• Why you should clean your list often (link)

• The best software for Pop-Up Forms (link)

Top 3 Email Copywriting Tips

Here are 3 Email Marketing Copywriting Hacks that will get you:

• More opens

• More clicks

• More sales

1. Write with Precision: Keep It Short and Sweet

The best email copy doesn’t have fluff—it’s clear and concise. Here’s how to tighten up your writing and increase readability:

• Get to the Point: Start with the most important information. Don’t bury the lead. Your readers are busy, so make sure they get the main message as soon as they start reading.

• One Idea per Paragraph: Keep paragraphs short (1-3 sentences max) and focused on a single idea to help guide the reader through your email effortlessly.

• Actionable Language: Use verbs that inspire action. Words like "discover," "unlock," and "achieve" can make your CTA buttons irresistible.

2. Personalize Your Tone: Speak Directly to the Reader

Personalization goes beyond inserting a first name Klaviyo variable. It’s about matching your tone to the reader's expectations and creating a sense of one-on-one conversation:

• Use “You”: Speak directly to the reader to make your emails feel more personal and engaging.

• Reference Where They Are At In The Buying Journey: If someone has never purchased before, you need to speak to them differently than a past purchaser. Handle their objections and provide information and education about your products.

• Adjust Your Language: Mirror the language your customers use themselves, whether it's professional, casual, or full of jargon, it depends on your audience.

3. Leverage Psychological Triggers: The Subtle Art of Persuasion

Understanding and using psychological triggers can significantly enhance the effectiveness of your email copy. Here are a few to consider:

• Urgency and Scarcity: Phrases like “limited time offer” or “only a few left” create a sense of urgency and scarcity, encouraging quicker decision-making.

• Authority: Establish credibility by citing experts, using testimonials, or sharing success stories.

• Reciprocity: Offer something of value for free. This could be insightful information, a helpful tip, or access to exclusive content. People are more likely to give back (by purchasing or subscribing) when they’ve received something first.

That’s a wrap! Make sure to implement these tips and share them with your team for the next time they write some cop.

-Michael

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)