How The Biggest Brands Scale Past $10M/yr

Hey, Michael here.

We’re back with another edition of The DTC Letters.

Let’s jump right into this one today 🚀 

All of the biggest brands in the world use this simple framework...

It's what allows them to beat out their competition year over year.

Front-End Offers + Back-End Offers = Profitable Scale

Why does this work?

Because scaling your brand to $10M+ isn't as simple as tossing more money into ads.

The best brands are always willing to breakeven or lose money to get customers into their ecosystem.

The purpose of their front-end acquisition is to secure potential future cashflow.

After all the, the easiest person to sell to is someone who's already bought from you before.

But how can they scale without profiting big on a customers first purchase??

The answer is having a strong Back-End that gets people coming back to buy over and over again.

And the cheapest, most effective, and profitable way to do this is through using email marketing to focus on maximizing:

• Customer Retention
• Customer Engagement
• Customer Lifetime Value

Boosting repeat purchases and building long-term relationships with customer is a huge part of sustainable growth for your E-commerce brand.

Check out this guide I made on how to build a proper email marketing funnel in 2024

Email Idea of The Day

The Personality to Product Match Campaign

Email Example 

This email, from Pearly, is a fantastic example of using your products and personality types to get people engaging with your emails.

People love to see what personality type they are and they love to see what others think of them based on what they buy.

This email gives you a personality type based on the product you bought or want.

With the subject line and headline, “Whats Your Boba Says About You”, it’s using one of it not the most powerful marketing tactic…

Curiosity

People will go to extreme lengths to satisfy their curiosity so you know they open the email to see what their boba says about them

Give this email a shot!

Today’s Helpful Links

• Increase Abandoned Cart Conversions With This 1 Email Strategy

• Where To Start With Your Email Marketing

• 3 Reasons Why Email Marketing Could Be Your Most Profitable Channel

Reply to this email with any questions or content that you want covered in future newsletters.

Best,

Michael

Need help? Apply To Work With Us

1. If you are doing over $50k/month in revenue and want to hire someone to scale your revenue and profit margins with email marketing, you can apply to work with us here (link)

2. We have hours of free training on our Youtube (link)