5 Best Practices For Subject Lines

Hey, Michael here.

We’re back with another edition of The DTC Letters.

In today's newsletter, we are going to over:

• The 3 Best Subject Line Practices

• The A/B Split Test Of The Day

• How ignoring your open rates is costing you $24,300 per month

• The Best Links of the week

If you haven’t already, check out this new training I posted on YouTube about Why Your Ecom Brands Klaviyo Email Flows Need To Be Longer To Generate More Sales (link)

AB Split Test of The Day

Something I don’t see enough brands testing is their headlines.

In this clients browse abandonment email we tested calling out a pain point in the headline vs your typical “Did you see something you liked?”
(we also cleaned up their logo and header banner)

See Below 👇

Why Did This Improve Their Click Rate by 24%

1. Cleaning up the logo and header bar freed up space for the CTA to show in the above the fold section

   • The Above the Fold Section is the only section most subscribers will see so its important to give them an opportunity to buy using the CTA

2. Calling out the customers main pain point (Bone on Bone Pain) creates a stronger desire to solve this pain.

   • So when they see the knee brace they link of the pain that they have in their knee.

   • Much more affective than what everyone else does “See something you liked?” Which isn’t real marketing.

3. In addition to calling out the pain point, we directly state what major other pain points they can AVOID by using our clients product.

   • By ordering now they are avoiding a painful and expensive surgery and long recovery time

   • Or consistent injections that might not even help (also expensive)

Test This For Yourself!

Go to your highest revenue generating email and run a headline split test using what we talked about above.

Note: Make sure the new variation is significantly different then the current version.

The Best Links

Here are some of the best links I've found since last time I emailed you:

👁️ Design

Here is an amazing email design from sweetkick (link)

Check out this free email design masterclass (link)

💰 Campaigns

The foundations of successful campaign emails (link)

✔️Flows

28 minute Training on The Ultimate Guide to Maximizing Your Ecom Sales in 2024 (link)

⭐ Offers

An underrated way to utilize your brands email list (link)

🧵 Testing

Really solid testing guide from Jimmy the Founder of Sendlane (link)

3 Subject Line Best Practices to Remember In Order to Increase Your Open Rates

What if I told you if you can simply focus on doubling your open rates, you’d make twice as much money from your email list?

Yes it really is that simple. Check out the graphic below showing how by doubling your open rates on a list of 100k subscribers can net you an EXTRA $24,375 in monthly sales.

The most IMPORTANT factor in getting your emails read (besides landing in the primary tab, guide on this dropping later this week stay tune) is your subject line.

If your customers don’t open your email, it’s save to assume they have 0% chance of placing an order from it.

Nothing you did in your email design, copywriting, or headline matters if you can’t get someone interested enough to open your email.

So here are the top 5 tips to improve your open rates to generate more revenue over night!

1. Remind Them of Something Important

One way to increase your open rates, specifically in your automated email flows is to remind the reader of something important. (Great for AB Cart Flows)

Whether that’s a discount they qualify for or something they left behind or even that something is expiring.

Example: ““Hey ‘there’, still want this item?”

This helps your customers know that you care about them and don’t want them to miss out on an opportunity.

2. Don’t Be Boring. Add Some Humor and Have Some Fun

A core factor in a customer buying from your brand is whether or not they like you. And the truth is…no one likes a boring person.

And everyone likes the person who makes them laugh.

Example: “What’s up dog? Welcome to the family ‘there’!”

This is the HUMAN touch most brands are missing and frankly its because they are afraid to be bold in their marketing.

The best business are bold in what they believe in and aren’t afraid to say what they want to say.

3. Short and Sweet

The best performing subjects lines typically have 1 thing in common:

• They are under 50 characters or less

This can give your emails up to a 15% boost in open rates alone!

Example: “We’re packing your order!”

Make it short keeps the fluff out and ensure you deliver a clear message to your reader as to why they should care to click this email and read more.

Long subject lines also come off as spammy to most people.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 8,111 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)