29 words make $13,472 in Ecom sales

Hey, Michael from AdSumo Digital here.

Your beautiful email templates are killing your sales.

Those fancy designs you spent hours perfecting?
That Figma template bundle you paid good money for?
Those perfectly staged product photos?

They're costing you a fortune in lost revenue.

Last month, we generated $37,198 for one brand with a plain text email that looked like it was written in 1999.

No design.
No images.
No fancy buttons.
No bulls--t.

Another client made $10,734 from just 4 plain text emails.

Meanwhile, you're probably sitting there obsessing over your font pairings and button colors while your competitors are eating your lunch.

Don't believe me?

Here's what happened when we A/B tested plain text vs. designed emails across three different brands last month:

Client A:

• Plain text: $4,217 revenue / 8.3% click rate

• Designed: $2,892 revenue / 3.1% click rate

Client B:

• Plain text: $2,734 revenue / 7.1% click rate

• Designed: $1,869 revenue / 2.8% click rate

Client C:

• Plain text: $3,783 revenue / 6.9% click rate

• Designed: $2,091 revenue / 2.4% click rate

Look at those click rates. Not even close.

Why? Because your customers aren't stupid.

They can smell a marketing email from a mile away.
Those perfectly designed templates? They scream "I'M TRYING TO SELL YOU SOMETHING!"

Your customers don't want another pretty marketing message cluttering their inbox.

They want to hear from a real human being.

But here's the thing most brands screw up:

They think "plain text" means "lazy."

Wrong.

Writing an email that actually connects with customers is harder than picking the perfect shade of blue for your CTA button.

Here's what actually works:

1. Cut the Corporate Bulls--t

• Stop writing like a brand

• Write like a human talking to another human

• Share real problems and challenges

• Drop the fake perfection act

2. Build Actual Connection

• Show them the messy behind-the-scenes

• Celebrate real customer wins

• Ask questions you actually want answers to

• Make your tribe feel seen

3. Master the Format

• Use white space like a weapon

• Keep paragraphs tiny

• Create rhythm with line breaks

• Make it easy to read while taking a dump (because that's when people read emails)

4. One Email = One Mission

• Stop trying to cram everything in

• Tell one story

• Make one point

• Drive one action

The truth is, your customers are suffocating under an avalanche of "pretty" marketing emails.

What they're actually craving is real connection. They want to know there are actual humans behind your brand.

They want to feel like they're part of something real.

Plain text emails deliver all of that... while making you a hell of a lot more money.

Stop obsessing over design and start focusing on what actually drives sales: human connection.

Talk soon,
Michael

P.S. Want to see the exact 29-word email template that consistently generates $13k+ per send for our clients? Hit reply with "TEMPLATE" and I'll send it your way.

P.P.S. If you run an Ecom brand and want to have a 15 minute strategy session with me, book a call here »

Today’s Helpful Links

• Want to see hours of free training videos? Click here »

• How we helped an Ecom brand generate $1.2M in sales - Click here »

• The "Future Purchase Setup" email is your secret weapon - Click here »