$15k in 30 days from this new flow??

Hey, Michael here.

We’re back with another edition of The DTC Letters.

In today's newsletter, we are going to over:

• A new flow that generated $15k in month 1 for a client of ours

• The best links since we last spoke

If you haven’t already, check out this new training I posted on YouTube about The EXACT Strategy We Used To Add $1.6M in EXTRA Yearly Revenue To Our Clients Ecom Brand In Less Than 90 Days (link)

Actionable Tip Of The Day - Do this for you brand

VIP FLOWS

Most brands undervalue the power of a VIP specific flow. This is a flow that is triggered when someone buys X amount of times or has spent $X with your brand.

These your most LOYAL customers and most brands do them a disservice by talking to them the same as a first time buyer or worse…a non buyer.

You should have a whole flow dedicated to these customers only where you

• Give a heart felt thank You

• Show them the benefits of being a VIP member

• Gamify increased LTV by overing incentives for further purchases (think of the punch card you keep in your car so you get your 10th coffee for free)

Why’s It Matter

Here are some stats for you

1. Repeat customers tend to spend more on average. Research indicates that repeat customers spend 67% more than new customers.

2. Increasing customer retention rates by just 5% can boost profits by 25-95% across different industries.

3. It's estimated that the cost of acquiring a new customer is 5-25x higher than the cost of retaining an existing one.

If those numbers don’t make you rethink your customers post purchase journey I don’t know what will.

How To Set This Up For Your Brand

1. Create a new post purchase flow from scratch

2. Your flow trigger will be “Placed Order in Shopify”

3. Add a “Profile Filter” to the flow trigger with your parameters for VIP customers. Ex “Placed an order is at least 4 over all time”

4. Create at lest 4 emails for this flow

   1. Email #1 → Welcome to the VIP Club + VIP Benefits

   2. Email #2 → From the Founder Plain Text Message

   3. Email #3 → How to save big on your next purchase

   4. Email #4 → Explain your VIP tiers

Your Flow trigger should look something like this:

The Best Links

Here are some of the best links I've found since last time we spoke:

🎨 Design

• Here is an amazing email design for a social proof email from SURREAL (link)

• The 4 pillars of visual design (link)

✍🏼 Copywriting

• The 9 best ways to grab your customers attention with your email copy (link)

🧵 News

• Klaviyo did something stupid this week with their billing structure (link)

  • yes I still think Klaviyo is the best ESP for ecom email and sms marketing

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, AdSumo Digital (link)

2. I will be posting free weekly training videos on my Youtube channel (link)

3. I have over 7,000 tweets on scaling your DTC brand using your brands Email List (link)

4. If you are looking to better monetize your DTC brands email list, we have worked with brands in several niches from Health & Wellness to Luxury brands and helped Country Life Natural Foods increase their email list revenue add $1.6M in EXTRA yearly revenue in less than 90 days. (Apply Here)

or, so can just reply to this email.

I reply to absolutely everybody who replies to me :)